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GDPR & Privacy Notice
1. Information About Us
Breathe Pure is registered in England under company number 161 35 620, whose registered address is Breathe Pure Ltd, First Floor, 101 New Cavendish Street, London W1W 6XH.
Breathe Pure are regulated by the Information Commissioner’s Office (ICO) of the United Kingdom.
2. What Does A Privacy Notice Cover
This privacy notice outlines how Breathe Pure collects, processes, stores, and protects your personal data. It also explains your rights under UK law relating to your personal data.
3. Personal Data Defined
Under the GDPR, personal data is defined as any information relating to an identified or identifiable natural person (referred to as the "data subject"). An identifiable person is someone who can be identified, directly or indirectly, through identifiers such as name, identification number, location data or IP address. The personal data that we use is set out in Part 5, below.
4. What Are My Rights?
Under the GDPR, individuals have several key rights designed to protect your personal data and ensure transparency. These include:
- Right to be Informed: You have the right to know how your data is being collected, used, and shared.
- Right of Access: You can request access to the personal data an organisation holds about you.
- Right to Rectification: If your data is inaccurate or incomplete, you can ask for it to be corrected.
- Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You can limit how your data is used in specific situations.
- Right to Data Portability: You can request your data in a format that allows you to transfer it to another organisation.
- Right to Object: You can object to the processing of your data, particularly for marketing purposes or if it's based on legitimate interests.
- Rights Related to Automated Decision-Making and Profiling: You have protections against decisions made solely by automated processes without human involvement.
These rights empower you to take control of your personal data and ensure organisations handle it responsibly. Further information about your rights can be obtained from the Information Commissioner’s Office in the UK, or the EU GDPR Information Portal. To exercise any of your rights under this Privacy Notice, please contact us directly. To ensure the security and confidentiality of your personal information, we may request proof of identity before processing your request. If a third party is acting on your behalf, they must provide evidence of your authorization.
Should you have concerns about how we handle your personal data, you have the right to file a complaint with the Information Commissioner’s Office (ICO). You can contact the ICO by calling 0303 123 1113 or by visiting their website at www.ico.org.uk/concerns. Please note, while we provide this link for your convenience, we are not responsible for the content of external websites.
5. What Personal Data Do You Collect?
We may collect some or all of the following personal data (this may vary according to your relationship with us):
- Name, job title and company name.
- Contact information including email address.
- Demographic information such as billing address, installation address, postcodes, preferences and interests
- connected 3rd parties name, contact information and address to enable installation.
- Other information relevant to customer surveys and/or offers.
We collect personal information when you:
- Enquire about our products or services.
- Sign up for newsletters.
- Fill out forms or register for our services.
- Contact us, create accounts, buy goods, or engage with us on social media.
- Allow third parties to share information with us.
We also collect non-personal information automatically, such as your IP address, browser, operating system, and website usage. This is done using technologies like cookies.
6. How and Why Do You Use My Personal Data?
Under the GDPR, there are six lawful bases for processing personal data. These are:
- Consent: The individual has explicitly agreed to the processing of their data for a specific purpose.
- Contract: Processing is necessary to fulfil a contract with the individual or to take steps at their request before entering into a contract.
- Legal Obligation: Processing is required to comply with a legal obligation.
- Vital Interests: Processing is necessary to protect someone's life or vital interests.
- Public Task: Processing is necessary for performing a task in the public interest or exercising official authority.
- Legitimate Interests: Processing is necessary for the legitimate interests of the data controller or a third party, provided these interests do not override the individual's rights and freedoms.
If you choose not to share your personal data with us, or refuse certain contact permissions, we may not be able to provide some of the services available.
7. Protecting your Personal Data
We take comprehensive steps to safeguard the personal data you share with us. Our security measures include, but are not limited to:
- Encryption: Protecting your data during storage and transmission to prevent unauthorised access.
- Access Restrictions: Ensuring that only authorised personnel can access sensitive information.
- System Monitoring: Regularly auditing and monitoring our systems to identify and address vulnerabilities.
- Secure Data Storage: Using reliable and protected environments to store your information.
- Cybersecurity Tools: Implementing firewalls, anti-virus software, and other protective measures to guard against cyber threats.
- Employee Training: Equipping our team with the knowledge to follow strict data protection practices and stay updated on emerging risks.
Your data security is our priority, and we continuously review and improve our measures to ensure your information remains safe.
8. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Once these purposes have been met, we will securely delete or anonymise your data, unless retention is required for legal, regulatory, or other legitimate reasons.
We regularly review the information we hold and ensure compliance with the storage limitation principle under GDPR. Any data retained for longer periods—for purposes such as archiving in the public interest, scientific or historical research, or statistical analysis—will be subject to appropriate safeguards to protect your privacy.
9. Transferring Your Personal Data
In some cases, we may need to share your personal data with trusted third parties. Whenever data is shared, we follow strict procedures to ensure it is handled securely and responsibly, just as it would be within our own processes. For instance, our agreements with third parties include clear standards they must uphold at all times to safeguard your data.
10. Do You Share My Personal Data?
We may sometimes share your personal data with other companies in our group in order to provide you with the Products and Services that our Group of Companies offer. This includes subsidiaries, our holding company and its subsidiaries.
In other cases, we may sometimes have to share your personal data with third parties who facilitate us in providing our products and services to you. We restrict the information shared to only the Personal Information required for them to fulfil their services to us. These companies can include:
- IT companies who support our website, our applications and other business systems
- Operational companies, delivery couriers
- Web analytics companies such as Google who help us to improve our website and applications.
- Direct marketing companies, which enable us to manage our electronic communications with you.
If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
11. Sharing Your Personal Data
We may share your personal data in specific circumstances, always ensuring compliance with the UK GDPR. This includes:
- Within Our Group of Companies:
Your personal data may be shared with other companies in our group, including our subsidiaries, holding company, and its subsidiaries, to provide you with the full range of products and services we offer.
- With Trusted Third Parties:
To deliver our products and services effectively, we may share your data with third-party service providers. We limit the data shared to only what is strictly necessary for them to perform their functions. Examples include:
- IT and Technology Providers: Supporting our website, applications, and internal business systems.
- Operational Companies: Such as delivery couriers ensuring products reach you.
- Web Analytics Services: For example, Google Analytics, helping us improve user experience by analysing website performance and visitor interaction.
- Marketing Service Providers: Managing our electronic communications and direct marketing campaigns.
- Third Party Preferred Installers: Companies providing an installation service.
- Supplies and Manufacturers: Supporting our warranty and servicing processes and procedures.
Whenever data is shared with third parties, we take steps to ensure it is protected. This includes:
- Entering into contracts that require the third parties to comply with GDPR standards and implement robust security measures.
- Regularly reviewing third-party practices to ensure ongoing compliance.
- Ensuring that data is only processed for the purposes we specify and in line with your rights.
In rare cases, we may be legally required to share your personal data. This can happen when complying with legal obligations, court orders, or instructions from government authorities. We will only share what is strictly necessary under such circumstances.
If we or our third-party providers transfer your personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by regulatory authorities.
- Other mechanisms required under GDPR to protect your data.
We remain committed to ensuring that your personal data is handled securely and transparently at all times.
12. Accessing Your Personal Data
You have the right to request details of the personal data we hold about you, as well as a copy of this data, if applicable. This is referred to as a "Subject Access Request."
To make a Subject Access Request, please submit your request in writing to the email address provided in Part 15 of this Privacy Notice. We do not usually charge a fee for this service. However, in rare cases where requests are manifestly unfounded, excessive, or repetitive, we may charge a reasonable fee to cover administrative costs or refuse to act on the request.
We will respond to your Subject Access Request within one month of receipt. In most cases, we aim to provide a full response, including a copy of the requested personal data, within this timeframe. If your request is particularly complex or involves multiple requests, we may require additional time—up to a maximum of three months. In such cases, we will inform you of the delay and provide an explanation.
13. For Customers Outside the UK
By using our services or providing your personal data, you consent to the processing of your personal data by us or on our behalf. This consent does not affect your rights under data protection laws.
Whenever possible, we aim to retain your personal data within your country of residence. However, in the ordinary course of our operations, we may transfer your data to ourselves or trusted third parties located in the UK. Any such data transfers will be handled securely and in line with applicable data protection regulations. If you have any questions or need assistance, you can contact as stated in section 15. If you reside within the European Economic Area (EEA) and have a complaint about how we handle your personal data, you have the right to lodge a complaint with the relevant data protection authority in your country of residence.
14. Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection. Any changes will be made available on our website.
15. Contact Us
If you have any questions about this privacy policy, please contact us: Email: hello@breathepure.co.uk or Postal Address: Breathe Pure Ltd. First Floor, 101 New Cavendish Street, London W1W 6XH
External Website Links
Our website www.breathepure.co.uk may include links to third-party websites for your convenience. Please note that Breathe Pure does not have control over the content, nature, or availability of these external sites. The presence of these links does not imply any endorsement or recommendation of the views or information they contain.
We cannot guarantee the privacy or protection of any personal information you provide while visiting these sites, as they are not governed by our privacy policy. We strongly advise you to review the privacy policies of any external websites you interact with and to exercise caution when sharing your information.
Understanding Cookies at Breathe Pure
Cookies are small data files stored on your device with your consent. Once you allow them, these files help enhance your online experience by analysing website traffic and recognising your preferences. They allow our website to adapt to your needs, offering a more personalised and seamless browsing experience.
At Breathe Pure, we use cookies to monitor which pages are most visited. This insight helps us refine our website, ensuring it aligns with our users' interests and needs. All data collected is used strictly for analytical purposes and is promptly removed from our system afterward.
By enabling cookies, you allow us to make your experience on our website more efficient and enjoyable. These files never grant us access to your computer or share personal details beyond the information you choose to provide.
You have full control over cookie preferences. While most browsers accept cookies by default, you can adjust your browser settings to block them if you prefer. Keep in mind, however, that opting out of cookies may limit some features on our site.
Thank you for choosing Breathe Pure—we're committed to enhancing your experience while safeguarding your privacy.
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